Fastest Growing Wine Market in Asia

Very interesting podcast on the Thai wine market The video explores shifting global wine consumption trends, highlighting a decline in traditional markets where younger generations are increasingly turning away from wine in favor of alternatives. It reveals surprising growth occurring in emerging regions—countries that are bucking trends and fuelling expansion in wine demand—underscoring the evolving landscape of the wine industry In summary Traditional wine markets like Europe and the U.S. are slowing, with younger generations drinking less wine or drinking smarter.

• Surprisingly, the fastest growing wine markets are in emerging regions, not the traditional wine-consuming nations.

• Growth is being fuelled by rising middle classes with more disposable income and curiosity for wine culture.

• Countries in Asia and parts of Africa are leading this trend, offering huge opportunities for wineries and wine-related businesses.

• The video stresses that success in the future wine world depends on looking beyond Europe and North America. https://www.youtube.com/watch?v=vIc9EPcWpsE&t=156s